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Happy 2020!

AKA NEOMI: Beautiful Disasters

Slovenian Psyche-Pop Indie Darlings Unveil New Album for the New Decade

Known in their home country of Slovenia simply as Neomi, AKA Neomi kick-off 2020 with the release of their brand new album after a long hiatus.
Beautiful Disasters is a creation of songwriter Saša Vipotnik and producer and arranger Mario Babojelić. They both say they would categorize the album as their brand of psychedelic pop. Despite catchy melodies, Saša’s dreamy vocals and Mario’s unique guitar playing, the soundscapes occasionally and gradually disintegrate into almost unrecognizable noise. The whole album takes the listener on a journey into polarizing soundscapes of beauty and ugliness, through loyalty and debauchery, sometimes torn between love and ambivalence, emotional coldness. In her lyrics Saša speaks both to her loved ones as well as people in general; and like the ancient Greek poet Sappho, often addresses her muse.
The album cover depicts how we currently live: a dream-like state of nonsense, on the edge of a potential catastrophe, however within the current mood of this new decade AKA Neomi still wish for people not to fall into downheartedness –  let hope prevail!
One way or the other, life flies by with an indecent haste.

Old News…

This Friday November 8th marks the release of AKA Neomi’s very first single “Family”!

“Very first single”, you say? Indeed… that is not quite true! But fulfilling European Phonograhic’s mission, it is in fact the first international single for Slovenia’s indie icons Neomi.

Outside their own domestic market of Slovenia, Neomi will take on the new artist name AKA Neomi so as to not be confused with other non-Slovenian artists by the same name.

AKA Neomi’s first single, “Family”, is out November 8th via European Phonographic’s digital distribution partner, Level:UP:

Neomi proudly presents a new single called Family and a supporting music video, now available in retro-mono sound on YouTube. The stereo version will be on Apple Music and other Premium channels to coincide with the album release, coming in early 2020. Producer Mario Babojelić is again excelling at his audio perfectionism, attention to detail and brilliant guitar skills.

About “Family” (the single): Before singing this song at their concert at Siti Theatre, in their home town of Ljubljana, in May 2019, vocalist and songwriter Saša Vipotnik said something in Slovenian that is a fair description of this song: »a normal family, an abnormal family, a kind family, a mean family. I want to form a family someday and my family will be a kind one. Let’s start opposing the expression »normal family«, after all it’s all for our children’s sake!« She was playing with the words of Slovenia’s most conservative politicians. 

Neomi Biography:

Neomi features electronic indie pop, through trip-hop rhythms, to more downtempo acoustic feel sonic landscapes, with lyrical texts surrounding the familiar soothing vocals coming from Slovenian singer-author Saša Vipotnik; in the company of producer-engineer Mario Babojelić. Supporting them are some very talented musicians – Dejan Slak (bass guitar, bass synth), Marko Grubar (drums), Erik Marenče (keyboard, piano, rhodes). Neomi’s sounds are not clear-cut, but always bold – complemented with Babojelić’s precise guitar skills, reverbs and delays, leading to a unique and almost other-worldly sound.

Formed in 2012 in Ljubljana, it has already been a while since Neomi’s first album came out. In the meantime, a few people went out, some new people came in and the front lady came out… Now they’re back. Sharper, louder and recording their second album, which will be released in January 2020 on the new European Phonographic label. They have been active supporters of the LGBTQ+ community and its rights from their very beginning. They used to have an acoustic jazzy feel, but are now evolving into a bolder genre.

Their new album is also set for January 2020.

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